We discussed the topic of Facebook from the Hop To Your Market section as a way for you to expand your marketing plan to your Friends. Let’s visit the types of files, sizes and how to get the work done as easily as possible yourself. Grab a cup of coffee and let’s go!
For starters, many times your media providers like the paper, printers, suppliers or vendors, may have some basic materials already prepared. Most of the time, you’ll get a file (of a flyer, promotion, picture, etc.) over your email or on a disk with a file ending of .JPG or .PDF. Without going into a ton of details, the JPG format or file type, is one of the most friendly over email and the internet. Try to get files already in .JPG when you can, else you’ll have to figure out how to convert or capture the PDF file for use as an image (beyond the scope of the topic today). You won’t be able to edit the .JPGs easily without image software like Photoshop or Illustrator (expensive and rather hard to learn). But you will be able to use them either in their entirety in Publisher or Powerpoint or use them as a layer or insert into the document.
Another advantage of .JPG files is that they are rather small and use some fancy computer wizardry to cheat by eliminating some of the pixels, but actually look fine to your eye when presented on your monitor. They can print well enough on your desktop printer, but not good enough for a high-end print product. A typical file size for a decent looking upload would be about 200 to 300 KB (kilobytes), which you can see in the file explorer on your computer, next to the file name , type and date. It varies a lot depending on the color variations, but any bigger will cause things to slow down on page load for your viewer. It appears that Facebook “scrunches” the files down during the upload anyway, so the file size may only affect your upload time. It also appears that you will not be able to upload a PDF file directly (at least I’ve been unable so far), so .JPG are the most sure way to go.
Now for working with a flyer, you can take Publisher or Powerpoint and import the .JPG file saved to your computer. You can resize the picture rather easily. You can also add another .JPG image, overlap them, rotate, etc. You can then add blocks of color to overlay the images inserted, then add text, clipart, etc. You are limited by your skill level, program version and time.
Once you’re satisfied with the look you’ve produced, be sure to save it! Once saved, you can now save it for use on the web. Simply go to File, then Save As, then choose the format to be .JPG or .JPEG format. You’ll now have the original file for future editing or copying and changing to your next campaign, as well as the one to upload to Facebook.
While not terribly hard to do, I know it can be challenging. Give us a call and we’ll be happy to help out any of our advertisers! GOOD LUCK!
PS You can also use the images in a an email campaign as well and kill two birds with a stone. All you have to do is spend a little time honing in your marketing plan on exactly what you want to do before you start.