Marketing Tips

This Section provides marketing insight for effective marketing campaigns.  These quick areas below are a good start to understand the cornerstones of a successful marketing campaign.

Repetition, Repetition, Repetition (click)
Large companies are able to get consumers to think about their products due to their size and operating budgets.  They can pay for repetition over and over in the media.  McDonalds is a prime example.  Get the most bang for your buck by getting the most impressions you can for your budget.

Marketing vs Advertising (click)
Most everyone thinks of advertising when the actually mean marketing.  We have all also heard 90% of advertising is wasted, we just don’t know which 10% works.  Understand the difference and build your business accordingly.

KISS – Keep It Simple Smarty (click)
With LOOkers driving by at 25-80 mph, they simply don’t have time to “read” a bunch of words.  Boil your message down to the bare essential purpose that you can measure.  It’s harder to do than you think, but we’re experienced at boiling things down to a few words or a single topic.

Coordinate Your Message (click)

We believe billboards are truly the cornerstone to any marketing effort as they provide the lowest cost per showing of any media.  This doesn’t mean they need to be the only component of your plan.  Try to keep the same design elements and message consistent across all your marketing efforts.  Let us show you some ways that we can help.

Hammer Your Brand (click)
We all have brands and can be something as simple as your company name.  For many of us it is actually our personal faces if we are in a service business.  Do everything you can to let everyone know your name and what your business specialty is.

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