Most Affordable Media
In a nutshell, billboards are time-tested as the cornerstone of any media campaign and the most affordable media in any market. Advancements in technology have opened up instantaneous ability for us to update campaigns. The evolution and use of mobile devices by consumers allows us to “see” the customers to whom we desire to market. We have tailored our site to assist small and medium sized companies in their marketing planning with applied and test topics and practices.
Digital desktop and mobile advertising has caused a proliferation of programmatic buying platforms to enter the landscape. There is a significant overlap in side by side repetitive ad placement and also a difficulty in guaranteeing ad copy will not be placed next to undesirable copy, pictures, platforms, etc. Billboards offer a unique location and generally don’t have any nearby competing ads other than local businesses.